Inbound Marketer
RemoteMexico or Colombia
Job Summary
Research high-intent keywords and content opportunities, then write and optimize SEO-driven articles, website pages, and landing pages to drive organic traffic and qualified leads. Build lead magnets, nurture funnels, and conversion-focused assets while analyzing performance data in Google Search Console, GA4, SEMrush, and Ahrefs to identify growth opportunities. Execute inbound strategies that connect content distribution with the full customer journey, adapting to AI-driven search and LLM visibility to turn organic visibility into measurable pipeline and revenue. Collaborate with design and marketing teams to improve conversion rates throughout the funnel.
Required Qualifications
- Proven experience in inbound marketing
- Proven experience in content marketing
- Proven experience in SEO content writing
- Proven experience in organic lead generation
- Strong understanding of SEO
- Strong understanding of search intent
- Strong understanding of keyword research
- Strong understanding of inbound marketing funnels
- Strong understanding of content distribution
- Ability to create high-quality, SEO-optimized and conversion-focused content
- Experience with Google Search Console
- Experience with Google Analytics 4 (GA4)
- Experience with SEMrush
- Experience with Ahrefs or similar SEO platforms
- Excellent written English, copywriting, and storytelling skills
- Ability to analyze content performance and identify optimization opportunities
- Understanding of how AI is changing search behavior
- Understanding of how AI is changing SEO
- Understanding of how AI is changing content discovery
- Portfolio demonstrating SEO content
- Portfolio demonstrating inbound campaigns
- Portfolio demonstrating lead generation work
- Ability to work remotely during U.S. business hours
Desired Qualifications
- Agency experience
- Experience scaling organic or inbound lead generation
- Experience creating lead magnets
- Experience creating nurture funnels
- Experience creating content distribution systems
- Advanced understanding of AI-assisted SEO
- Advanced understanding of AI-driven content optimization
- Advanced understanding of topical authority
- Familiarity with HubSpot
- Familiarity with Webflow
- Familiarity with CMS platforms
- Experience with landing page and conversion optimization
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