Inbound Marketer
RemoteMiddle East, Maryland, United States
Job Summary
Write and optimize blogs, landing pages, and website content to improve search visibility and drive qualified pipeline. Build lead magnets, conversion assets, and nurture content to turn traffic into measurable business growth. Research search trends, competitors, and keyword opportunities to identify content gaps and optimize for traditional engines and AI-powered search experiences. Monitor performance using Google Analytics 4, Google Search Console, SEMrush, and Ahrefs to analyze rankings, organic traffic, and conversions. Collaborate with marketing teams to improve inbound funnels and distribution strategies across LinkedIn, X, and newsletters.
Required Qualifications
- Proven experience in Inbound Marketing
- Proven experience in Content Marketing
- Proven experience in SEO
- Proven experience in Content Writing
- Strong understanding of SEO
- Strong understanding of Search intent
- Strong understanding of Inbound funnel strategy
- Experience using Google Search Console
- Experience using Google Analytics 4 (GA4)
- Experience using SEMrush
- Experience using Ahrefs
- Excellent written English and storytelling skills
- Experience creating conversion-focused marketing content
- Strong research and analytical abilities
- Portfolio showcasing inbound or SEO-driven content
Desired Qualifications
- Agency or B2B marketing experience
- Experience building and promoting lead magnets
- Familiarity with LinkedIn content distribution
- Understanding of AI-powered search optimization
- Experience improving website conversion rates and inbound lead generation
- Experience with ChatGPT
- Experience with AI Writing & Research Tools
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