IN_Senior Associate_Marketing_iGT - Social_Advisory_Gurgaon
On-site · Gurugram, Haryana, India
Job Summary
Lead marketing efforts for rural development initiatives: develop and implement marketing strategies for farm and non-farm products, including food processing, handloom, handicrafts, and tourism-related enterprises like homestays. Drive product development, build and enhance sustainable value chains, and collaborate with agriculture startups, handloom/handicraft, and tourism enterprises to expand market access. Forge strategic partnerships with organizations such as Amazon and Blinkit to boost local product marketing; conduct marketing research to identify trends and opportunities for product innovation. Requires 7+ years of marketing experience in relevant sectors and a Bachelor’s or Master’s degree; role sits within the State Project Management Unit, Department of Rural Development, Government of Uttarakhand, with emphasis on collaboration with government agencies, rural entrepreneurs, and private sector entities to uplift rural livelihoods. Why PwC: impact-driven work, growth opportunities, and a culture of inclusion and flexibility.
Required Qualifications
- Minimum 7 years of professional marketing experience in farm and non-farm products
- Sector expertise in agriculture startups, food processing, handloom & handicrafts, tourism, and allied sectors
- Educational qualification: Bachelor’s or Master’s degree; advanced degree preferred
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