Implementation Planning Associate Director
Hybrid · London, England, United Kingdom
Job Summary
Implementation Planning AD based in London, leading day-to-day Amazon Devices digital activities, managing cross-functional and offshore teams, and driving the digital planning process for briefs. Works to integrate offline and online media into unified plans, oversees multi-market digital activation, partners with data and technology teams, and guides stakeholders through campaign activation with measurable outcomes. Focuses on cross-channel planning, advanced data analytics/measurement frameworks, and delivering high-quality, repeatable activation excellence within WPP Open for Amazon Devices (e.g., Alexa, Kindle, Fire TV). Emphasizes leadership, collaboration, client relationship management, and leveraging proprietary solutions to optimize performance and ROI within a hybrid UK-based role.
Required Qualifications
- Strong knowledge of all digital channels, technology and data
- Experience leading multi-market activation teams
- Entertainment category experience
- Ability to thrive in a fast-paced, dynamic environment with a partnership focus
- Proven ability to translate strategy into actionable planning and activation
- Experience with data analytics and measurement frameworks
- Excellent client-facing communication and stakeholder management
- Proven track record delivering cross-channel planning and campaigns
- Ability to manage budgets and ensure quality delivery across practices
- Experience in a matrixed organization and cross-functional collaboration
- Proactive knowledge sharing and best-practice dissemination
- Understanding of proprietary tools/platforms (e.g., WPP Open) and integration with client needs
- Ability to guide optimization during and after campaigns
- Experience with IO/partnerships buying multi-market campaigns
- Leadership experience in managing cross-regional teams
- Strong presentation and reporting skills
- Ability to upsell larger digital scopes and services
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