I&F Decision Sci Practitioner Assoc Mgr

Define and govern campaign analytics strategy across client engagements, including segmentation frameworks, measurement methodologies, and insight generation. Lead a team of campaign analytics professionals, providing direction, development, and performance management. Act as a senior client advisor on audience strategy, campaign measurement, and customer insight, presenting to C-suite and senior marketing leaders. Establish test-and-learn programs and experimentation frameworks that drive continuous improvement in campaign effectiveness. Drive integration between campaign analytics and marketing technology platforms. Define KPIs and success metrics for campaigns across acquisition, retention, cross-sell, and loyalty objectives. Support in building and maintaining campaign performance dashboards that provide real-time and retrospective views of marketing effectiveness. Champion the use of insights and analytics in shaping marketing strategy, audience planning, and media investment. Ensure data governance, privacy compliance, and ethical use of customer data across all campaign analytics activities. Identify and develop new analytics capabilities, tools, and approaches that differentiate Accenture's service offering.