HubSpot Specialist - Remote - Colombia
RemoteColombia
Job Summary
Manage and optimize HubSpot's CRM and marketing automation platform, including contact management, lead scoring, segmentation, and data synchronization with external systems. Develop lead generation strategies using forms, landing pages, and CTAs while creating and executing email campaigns with A/B testing. Design automated workflows to nurture leads and support the customer lifecycle, then track campaign performance and lead attribution through reporting tools. Collaborate with sales to optimize pipeline management and deal tracking, and utilize the CMS to create blog posts and optimize website content. Provide training on HubSpot best practices and stay updated on new features to recommend innovative solutions.
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience working with HubSpot as a specialist or administrator
- In-depth knowledge of HubSpot's CRM and marketing automation features, including workflows, lead scoring, and email marketing
- Experience in implementing and optimizing lead generation strategies using HubSpot's forms, landing pages, and CTAs
- Strong analytical skills and the ability to track and interpret marketing metrics and campaign performance
- Familiarity with content management using HubSpot's CMS, including blog creation, landing page development, and website optimization
- Knowledge of sales enablement practices and the ability to align marketing efforts with sales goals using HubSpot's CRM
- Experience with HubSpot integrations, data management, and ensuring data accuracy and synchronization
- Excellent communication and collaboration skills to work effectively with cross-functional teams
Desired Qualifications
- HubSpot certifications (such as HubSpot Marketing Software Certification) are a plus
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