HoverTech International - Director of Product Management and Marketing
On-siteAllentown, Pennsylvania, United States
Job Summary
Lead and develop a high-performing team across Product Management, Marketing Communications, and Conferences & Events while establishing priorities and allocating resources. Drive portfolio strategy through market assessment, customer segmentation, and competitive analysis to identify unmet needs and prioritize new product opportunities. Manage the product lifecycle from enhancements to rationalization, develop sales enablement tools, and launch new products with cross-functional alignment. Direct brand messaging, oversee digital and social campaigns, and execute annual conference strategies to maximize commercial returns. Build strong partnerships with Sales, Clinical Education, Product Development, and Regulatory teams to support sustainable business growth.
Required Qualifications
- medical-device product management and marketing experience
- Bachelor's degree in marketing, business, healthcare, engineering, life sciences or a related discipline
- 8+ yrs. experience in medical-device product management and marketing
- 3+ yrs. experience leading and managing product managers and marketing professionals
- experience with both upstream and downstream product management
- experience marketing products to acute-care hospitals, IDNs or health systems
- experience conducting Voice of Customer (VOC) research, market assessments, business case development, and commercial input into new product development
- success commercializing and launching medical-device products
- working knowledge of medical-device promotional-review and regulatory-compliance requirements
- success collaborating with Sales, Product Development, Clinical, Regulatory, Quality, Operations, and Finance
- Willingness and ability to obtain and maintain hospital vendor credentialing
- Ability to travel domestically approximately 20%–30%
Desired Qualifications
- MBA or other relevant advanced degree
- Experience in safe patient handling, pressure injury prevention, hospital consumables, or nursing products
- Experience in a middle-market or lean medical-device organization
- Experience marketing through a combination of direct and independent (1099) sales representatives, GPO contracts, and IDN relationships
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