Hospice Community Liaison
On-siteNew Haven, Connecticut, United States
Job Summary
Conduct daily marketing activities by collaborating with the Administrator to establish and implement initiatives, while monitoring resource allocation against budgetary limits. Develop comprehensive marketing plans to meet volume projections and employ promotional strategies to achieve organizational targets. Establish and maintain positive relationships with customers, referral sources, and payer groups, representing the organization at community events. Build and monitor community perceptions of CONTINUUM CARE HOSPICE, LLC as a high-quality provider, contributing to strategic planning and identifying opportunities for improved services. Maintain working knowledge of government agencies, major payers, key referral sources, competitor positioning, and community resources to assist customers accessing external support.
Required Qualifications
- Health care marketing required
- preferably in hospice of home care
Desired Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field preferred
- Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator
- At least three (3) years' experience in health care marketing management
- preferably in hospice care operations
- Ability to market aggressively and deal tactfully with customers and the community
- Demonstrates good communications skills
- negotiation skills
- public relations skills
- Demonstrates autonomy
- organization
- assertiveness
- flexibility
- cooperation in performing job responsibilities
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