Home Improvement Insights & Analytics Senior Manager
$110,000–$165,300 year
On-site · Cincinnati, Ohio, United States
Job Summary
Senior Manager, Home Improvement Analytics and Insights leads the team’s data strategy to uncover and activate consumer insights that influence growth. Designs consumer learning plans, partners with category analytics and insights managers on foundational, innovation and demand creation research, and drives shopper insights to action in joint business plans, selling stories, and category growth plans. Leads test-and-learn analytics for strategic projects and brings marketplace context to the team and retailers; collaborates with Growth Analysts and Sales Account Executives to integrate insights into Category Reviews and sales calls.
Required Qualifications
- Bachelor’s or Master’s degree
- 3+ years Market Research experience
- Demonstrated experience with primary or syndicated data analyses
- Consumer Package Goods experience preferred
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