HEME Patient Marketing Associate Director
$162,800–$244,200 year
Hybrid · Boston, Massachusetts, United States
Boston, Massachusetts, United StatesHybridFull Time$162,800–$244,200 yearSenior LevelBachelors DegreeUnknown
Type
Full Time
Level
Senior Level
Education
Bachelors Degree
Company size
Unknown
Job Summary
Associate Director, US Patient Marketing leads development and execution of patient-focused marketing tactics for CASGEVY (exagamglogene autotemcel). Drives engagement with patients and caregivers, collaborates with cross-functional teams (HCP marketing, PSP, Market Research), manages external agencies, ensures regulatory and compliance adherence, and shapes omnichannel campaigns to advance patient education and awareness.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; MBA or advanced degree preferred
- 7+ years of experience in pharmaceutical, biotechnology, or healthcare marketing, with a focus on patient marketing
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