Health Technology Commercial Leader

Health Technology Commercial Leader at BD Lab Specimen Management spearheads end-to-end commercial strategy and growth initiatives for emerging care delivery models. Responsibilities include consumer/provider insight–driven segmentation, value proposition design, channel strategy, and ecosystem orchestration; driving rapid experimentation cycles (MVPs, pilots, A/B testing) to validate commercial models; building new commercial capabilities such as digital engagement, customer acquisition, and service-oriented delivery; identifying and managing strategic partnerships across digital platforms, service providers, and channel players; leading cross-functional teams (R&D, Medical Affairs, Regulatory, Operations) to translate strategy into executable plans; and coordinating evidence generation with Medical Affairs/HEOR to support clinical and economic value propositions. The role emphasizes an entrepreneurial mindset, ambiguity tolerance, and a focus on external partnerships, storytelling for executive leadership, and data-driven decision-making across consumer and provider channels.