Head, Product Marketing, Financial Services
On-sitePetaling Jaya, Selangor, Malaysia
Job Summary
Lead the shift from traditional go-to-market to product-led growth, driving adoption, engagement, retention, and customer lifetime value across GrabFin and Digibanks. Shape the Financial Services portfolio by defining positioning, value propositions, and cross-sell strategies to grow an integrated ecosystem. Turn customer insights, behavioural data, and market intelligence into recommendations that influence product strategy and commercial priorities. Modernize Product Marketing through AI-enabled research, predictive personas, and experimentation to improve how financial products are discovered and scaled. Lead regional go-to-market strategies and develop scalable launch frameworks that improve execution consistency while enabling local flexibility. Own product adoption and commercial performance, continuously optimizing through analytics and customer insights. Partner across Product, Commercial, CRM, Analytics, and Country teams to align priorities and deliver measurable business outcomes. Build scalable frameworks and playbooks that establish Product Marketing as a strategic growth partner. This fully on-site role in Petaling Jaya requires 8+ years of experience in fintech or digital platforms.
Required Qualifications
- 8+ years of experience across Product Marketing, Product Management, Growth, Strategy, or Consulting
- Experience within consumer technology, fintech, or digital platforms
- Strong track record of driving product adoption, engagement, retention, and customer lifetime value
- Experience developing integrated product marketing strategies that strengthen cross-sell, ecosystem growth and customer lifetime value across multiple products
- Familiarity with AI tools, predictive analytics or automation to enhance research, workflows and marketing effectiveness
- Ability to translate customer behaviour, market insights and commercial opportunities into differentiated value propositions, successful product launches and measurable business outcomes
- Excellent stakeholder management skills with the ability to influence Product, Commercial and Marketing teams across complex, cross-functional regional organisations
- This is a fully on-site role at our Petaling Jaya's office
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