Head, Product Marketing, Financial Services
On-siteJakarta, Jakarta, Indonesia
Job Summary
Lead the shift from traditional go-to-market to product-led growth, driving adoption, engagement, retention, and customer lifetime value across GrabFin and Digibanks. Shape the Financial Services portfolio by defining positioning, value propositions, and cross-sell strategies to build a unified ecosystem. Turn customer insights and behavioral data into recommendations that influence product strategy and commercial priorities. Modernize Product Marketing through AI-enabled research, predictive personas, and experimentation to improve how financial products are discovered and scaled. Own regional go-to-market strategies and develop scalable launch frameworks that ensure consistent execution while enabling local flexibility. Partner across Product, Commercial, CRM, Analytics, and Country teams to align priorities and deliver measurable business outcomes. This fully onsite role at Grab's Jakarta office requires 8+ years of experience in fintech or digital platforms, with a focus on building scalable frameworks that establish Product Marketing as a strategic growth partner.
Required Qualifications
- 8+ years of experience across Product Marketing, Product Management, Growth, Strategy, or Consulting
- Experience within consumer technology, fintech, or digital platforms
- Strong track record of driving product adoption, engagement, retention, and customer lifetime value
- Experience developing integrated product marketing strategies that strengthen cross-sell, ecosystem growth and customer lifetime value across multiple products
- Familiarity with AI tools, predictive analytics or automation to enhance research, workflows and marketing effectiveness
- Ability to translate customer behaviour, market insights and commercial opportunities into differentiated value propositions, successful product launches and measurable business outcomes
- Excellent stakeholder management skills with the ability to influence Product, Commercial and Marketing teams across complex, cross-functional regional organisations
- This is a fully onsite role at Grab's Jakarta office
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