Head of Visual Merchandising

Develop and implement visual merchandising strategy across all retail outlets while standardizing store layouts, planograms, and seasonal displays. Lead retail marketing campaigns, POSM deployment, and trade marketing initiatives to drive sales and brand visibility. Own the CRM platform, manage customer databases, and prepare daily, weekly, and monthly reports on sales and management metrics. Conduct retail audits to ensure merchandising compliance and analyze campaign performance to improve retail productivity. Lead and mentor the VM, CRM, and Retail Marketing teams while managing agency partners, vendors, and project budgets. Collaborate with Sales, Operations, Product, Finance, and Supply Chain teams to execute market activation initiatives.