Head of User Acquisition
$130,000–$130,000 year
On-siteToronto, Ontario, Canada
Job Summary
Own paid media strategy across Google Ads, Meta, TikTok, and Snapchat, setting channel mix, investment priorities, and budget pacing to maximize efficient growth. Manage the customer acquisition funnel end-to-end, establishing targets for CAC, ROAS, and LTV:CAC while building retargeting and remarketing campaigns. Lead SEO and Answer Engine Optimization (AEO) efforts to ensure discoverability across traditional and generative search surfaces. Develop and manage strategic partnerships, including affiliates and co-marketing, to drive acquisition and integrate performance data into overall channel reporting. Build and lead the user acquisition team, hiring specialists across paid, organic, and partnerships while setting analytics frameworks to translate data into strategic recommendations. Partner with creative, product, and brand leadership to align acquisition strategy with broader company positioning and growth goals.
Required Qualifications
- 7–10+ years of experience in performance or growth marketing
- deep, hands-on expertise in paid media (Google Ads, Meta Ads, and others)
- Working knowledge of SEO fundamentals
- familiarity with AEO/GEO (Answer Engine Optimization / Generative Engine Optimization)
- Proven track record scaling paid acquisition with measurable impact on CAC, ROAS, and revenue growth
- Strong strategic and analytical mindset
- Experience managing budgets and making cross-channel investment tradeoffs at scale
- Track record of cross-functional leadership, influencing creative, product, and executive stakeholders
- Experience building and mentoring a team, with a coaching mindset toward developing junior marketers
- Comfortable operating with ambiguity and building processes in a fast-paced, high-growth environment
- You are passionate about improving the Canadian healthcare experience and have a personal connection to the space
- You are highly data-driven
- You understand the numbers inside and out
- can build models and perform analyses that inform strategy
- 7–10+ years of experience in performance or growth marketing, with deep, hands-on expertise in paid media (Google Ads, Meta Ads, and others) — this is non-negotiable given the weight of the role
Desired Qualifications
- Experience developing or managing partnership-driven acquisition channels is a plus
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