Head of Social Media
On-site · Newport Beach, California, United States
Job Summary
Head of Social Media & Community at Bob's Watches leads and owns the social strategy across organic and paid channels (Instagram, YouTube, TikTok, Facebook, LinkedIn) to grow audience, engagement, and revenue. Responsible for developing annual, quarterly, and monthly growth plans, identifying platform opportunities, and ensuring cohesive storytelling with Brand, Content, and Digital teams. Oversees organic content planning, channel-specific strategies, community management, and creator/partnership programs, partnering with performance marketing to align paid and organic efforts. Requires a strategic, creative, data-driven leader with 10+ years in social media or growth marketing, proven experience building and guiding high-performing teams, proficiency in interpreting performance data, and a passion for luxury/watches. The role emphasizes driving audience growth, engagement, traffic, and measurable business results, with a focus on developing creator and ambassador programs and scaling paid campaigns.
Required Qualifications
- 10+ years of experience in social media, digital content, or growth marketing
- Proven track record building and leading high-performing social or content teams
- Strong understanding of both organic and paid social media
- Experience scaling social channels and building engaged communities
- Strong creative instincts with an eye for premium visual storytelling
- Ability to interpret performance data and translate insights into action
- Experience working with creators, influencers, and brand ambassadors
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