Head of Social
On-siteLondon, England, United Kingdom
London, England, United KingdomOn-siteFull TimeSenior LevelDigital MediaLarge
Full TimeSenior LevelLargeDigital Media
Job Summary
Oversee the social team's daily output across platforms, ensuring content is optimized for the news agenda and fully aligned with our social style guide. Develop paid social strategies to reach new audiences and convert high-value subscribers, while launching community engagement projects to deepen relationships with readers and journalists. Lead in-depth analysis of social platforms using data tools like Google Analytics to adapt output and spot new opportunities for wider reach. Line-manage junior staff to develop skills and align objectives with business goals, driving growth in both reach and engagement.
Required Qualifications
- 5-6 years of newsroom experience
- proven ability to deliver to pressing deadlines
- ability to ideate quickly in the face of breaking news
- Excellent understanding of existing and emerging social media
- understanding of the differing requirements for each platform
- Experience running paid social media campaigns
- experience with a variety of platforms
- focus on converting audiences to paid subscribers
- Line management experience
- running a team within a newsroom
- delivering growth on social channels
- growth on both reach and engagement
- Proficient in data analysis tools
- ability to present insights to senior leaders
- Proven experience of adapting to the changing social media landscape
- iterating work dependent on in-depth insights and analysis
- Strong communications skills
- ability to pitch ideas well
- An experimental, creative approach to problem solving
- Strong news sense
- a creative approach to storytelling
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