Head of SEO
Remote · Zürich, Zurich, Switzerland or CH
Job Summary
As the Head of SEO at Smallpdf, you will own and execute the global organic search strategy, managing a team of 3-6 SEO specialists. Your responsibilities include leading the global SEO program (technical, on-page, content, off-page) to enhance organic visibility and traffic, aligning SEO priorities with business outcomes and metrics, collaborating with Product and Engineering teams, and developing a structured experimentation program. The ideal candidate will bring 6–10 years of SEO experience, including team leadership, and possess strong analytical skills, modern SEO knowledge, and effective communication abilities.
Required Qualifications
- 6–10 years of SEO experience including technical SEO, on-page, content, and off-page (ideally 2+ years in product-led SaaS)
- 2+ years leading a team, developing high-performing SEO contributors
- Strong knowledge of modern search ranking systems and quality guidelines
- Understanding of technical SEO and LLMO including crawling and indexation, internal linking and information architecture, performance (CWV), structured data
- Clear communicator (written and verbal), able to align stakeholders and explain tradeoffs
- Experience in international, programmatic, and product-led SEO
Desired Qualifications
- Hands-on with core SEO tools (Google Search Console, Ahrefs, etc.)
- Experience adapting SEO for AI-driven discovery (LLMO/AI search optimization)
- Strong analytical and decision-making skills
- Ability to both 'zoom out' to company strategy and 'zoom in' to tactical details
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