Head of Self-Serve Paid Media
On-siteSan Francisco, California, United States
Job Summary
Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels. Lead, develop, and retain a high-performing team of 5-10 paid media specialists while fostering a culture of experimentation. Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) by partnering with data science to advance attribution and incrementality capabilities. Identify and scale emerging channels and formats while developing measurement frameworks that connect spend to business outcomes. Represent paid media performance and strategy in leadership forums and to diverse stakeholders.
Required Qualifications
- 10+ years of experience in performance marketing or paid media
- at least 3 years leading a team
- Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue
- Strong analytical foundation: understand attribution, incrementality testing, LTV and data-driven optimization
- Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies
- Track record of building, developing, and retaining high-performing marketing teams
- Creative sensibility: you have a strong POV on what creative works best for each platform and the level of creative velocity and quality that is required
- Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth
Desired Qualifications
- Experience with self-serve or product-led growth models where paid media must drive not just leads but product activations
- Background in international paid media strategy, including managing campaigns across multiple markets and languages
- Experience building or advancing measurement capabilities such as media mix models, geo-based incrementality testing, or multi-touch attribution systems
- Comfort operating in a fast-paced, metrics-driven culture
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.