Head of Sales Future Formats (Canais Especiais)

Lead sales initiatives to establish and expand new business channels for Red Bull Brazil, managing Ecommerce, C Stores, Pharma, and non-traditional customers. Develop and execute sales strategies across fragmented channels while driving profitable growth by managing customer P&L and value chains. Identify new opportunities through prospecting and lead generation, then collaborate with field sales and trade marketing to develop 360 strategies, promotional campaigns, and consumer activations. Analyze market trends and competitor activities to set ambitious targets that drive penetration and achieve volume and profitability goals. Build and develop a high-performing team by providing coaching, setting performance goals, and monitoring progress.