Head of Product Merchandising EMEA (m/f/d)
On-site · Köln, North Rhine-Westphalia, Germany
Job Summary
Head of Product Merchandising EMEA (m/f/d) at BIRKENSTOCK in Cologne leads the EMEA product vision and long-term strategy, owns franchise and marketplace management across EMEA, drives assortment planning and consumer-right price architecture, co-leads pricing and margin strategies, and steers the Go-to-Market process while leading a senior team and collaborating with cross-functional stakeholders. The role requires extensive footwear merchandising leadership, data-driven market analysis, end-to-end lifecycle experience, transformation leadership, and strong English communication.
Required Qualifications
- Extensive experience in Product Merchandising within the footwear industry, including several years of leadership experience managing senior teams
- Proven ability to define and execute long-term product strategies, roadmaps and assortment plans
- Deep expertise in franchise management, marketplace management and merchandising processes
- Strong commercial acumen with expertise in pricing, margin management, P&L ownership and portfolio optimization
- Data-driven mindset with strong analytical skills and a deep understanding of EMEA market dynamics, consumer behavior and industry trends
- Proven experience across the end-to-end product lifecycle and Go-to-Market processes
- Demonstrated success leading transformation and change initiatives in complex, matrixed organizations
- Inspiring leadership style combined with strong stakeholder management, communication and influencing skills
- Excellent presentation and storytelling capabilities with senior leadership exposure
- Fluent verbal and written English skills
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