Head of Product Marketing
HybridLondon, England, United Kingdom
Job Summary
Own positioning, go-to-market strategy, and always-on marketing for Trinny London's core range, NPD, and EPD, driving trial and conversion through disruptive product campaigns. Lead briefing and cross-channel alignment across PR, social, creative, retail, and digital while partnering with NPD and Innovation to execute gifting strategies. Build product marketing frameworks, set KPIs for all product activities, and manage the campaign budget against commercial outcomes. Lead and develop the Product Marketing team, acting as the internal expert on emerging trends, consumer insights, and market dynamics to inform pricing and brand strategy. Guide the adoption of AI-enabled practices within the team to improve workflow effectiveness.
Required Qualifications
- Experience working in beauty and cosmetics brands
- Extensive knowledge and background in beauty product marketing
- Proven leadership and people management experience at a Senior Manager or Head of level
- Ability to develop and motivate a small, high performing team
- Creative thinker with the ability to develop innovative marketing strategies
- An impactful communicator who presents with confidence and can influence stakeholders at all levels, including founder
- Data-driven mindset with proficiency in analytics tools
- Experience in setting and reporting against commercial KPIs
- Skilled at building cross-functional partnerships and driving alignment across diverse departments including NPD, Commercial and Digital
- Thrives in fast-paced, agile environment balancing meticulous detail with high-stakes prioritisation
Desired Qualifications
- Although it's useful to have the skills listed above, we're always eager to hear from ambitious people looking for their next challenge
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