Head of Product Marketing

Own positioning and messaging by channel, developing differentiated stories for Advisors, Recordkeepers, and Asset Managers. Define and refine ICPs and advisor segmentation, including Emerging, Established, and Institutional tiers. Maintain a competitive intelligence program with battlecards, analysis cadence, and market monitoring. Build and maintain GTM playbooks per Recordkeeper partner and Asset Manager tier. Lead launch messaging and GTM coordination for product and feature releases across both brands. Produce sales enablement materials: pitch decks, talk tracks, one-pagers, and enablement kits. Own the narrative quality and competitive positioning of all RFP/RFI responses and proposals. Lead a CIT positioning refresh and drive campaign series to reinforce market differentiation. Brief Brand/Design on messaging direction and visual approach to ensure creative aligns with positioning strategy. Report to the CMO and work from the Boston, MA office in a hybrid model (4 days onsite, 1 day remote).