Head of Product Marketing
$130,000–$160,000 year
RemoteUnited States
United StatesRemoteFull Time$130,000–$160,000 yearSenior LevelSmall
Full TimeSenior LevelSmall
Job Summary
Run positioning exercises including interviews, win/loss reviews, and segmentation work to establish who buys Conveo and why. Synthesize data from sales calls, transcripts, and communities into buyer maps and narrative frameworks. Build landing pages and derivative packs from positioning documents to measured pipeline, adapting copy for every funnel stage. Own launches end-to-end, from narrative creation to enablement, while teaching AI agents to execute distribution workflows. Close the loop by feeding deal outcomes back into messaging to sharpen the story quarterly.
Required Qualifications
- 5+ years in product marketing at a B2B software company
- at least one positioning exercise you ran end to end
- Buyer empathy with receipts
- Exceptional writing and storytelling
- Short, dense, specific copy style
- Headlines that carry the story on their own
- Fluent in the frameworks and the process
- Clear taste for copy and narrative
- Takes work all the way to a live landing page personally
- Comfortable being measured on how it converts
- AI native in your actual production workflow
- Evidence you can hold a strategic line against internal pressure
Desired Qualifications
- Market research, insights, or data infrastructure background
- Category creation experience
- Scar tissue from watching one fail
- Analyst relations exposure
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