Head of Product Marketing
RemoteSunnyvale, California, United States or Canada
Job Summary
Own and evolve Akuity's top-level messaging and positioning across the product portfolio, ensuring a consistent, differentiated narrative across every customer touchpoint. Set the strategy for major product launches, including go-to-market timing, narrative arc, and cross-functional coordination across Product, Sales, and Community/Dev Relations. Build and scale the core content and enablement infrastructure for GTM: messaging frameworks, competitive battlecards, sales playbooks, presentations, case studies, and proof points. Partner directly with the CEO and product leadership to shape how the company tells its story to press, analysts, investors, and the broader market. Establish and run a competitive intelligence practice, tracking category shifts and ensuring Akuity's positioning stays ahead of competitors rather than reactive to them. Hire, develop, and eventually manage a small product marketing team as the function scales. Establish the metrics and reporting cadence that demonstrate product marketing's impact on pipeline, win rates, and sales velocity.
Required Qualifications
- 7+ years of product marketing experience
- at least 2+ years in a technical product company at Series A/B stage or comparable growth stage
- Track record of building a product marketing function or a major GTM motion (launch process, competitive program, sales enablement system) from scratch
- Experience using data and metrics to demonstrate marketing's impact on pipeline and revenue outcomes
- Experience building, executing, and scaling marketing campaigns from concept through measurable results
- Comfortable with core marketing tools (HubSpot, Google Analytics, Google Tag Manager) and able to set reporting standards for a growing team
- Demonstrated ability to work directly with executive leadership (CEO, VP Product, VP Sales) on strategic narrative and positioning decisions
Desired Qualifications
- Experience in open-source-adjacent, developer tools, or infrastructure/Kubernetes-ecosystem companies
- Experience managing and scaling relationships with external content or creative agencies
- Experience building and managing a product marketing team, including hiring and developing early-career PMMs
- Experience presenting to and influencing investor audiences
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