Head of Product Marketing, AB Proposition (12 month FTC)
Remote · Hawthorn, Victoria, Australia
Job Summary
Lead the strategic narrative for Xero's Small Business and Accountant & Bookkeeper segments, acting as the primary architect of how the platform value is communicated and converted throughout the customer lifecycle. Serve as the strategic craft lead for the Product Marketing organization, overseeing a team of two Product Marketers and driving positioning, messaging, differentiation, and segment playbooks. Own competitive research, market analysis, and measurement of initiative performance to continuously improve go-to-market outcomes. This maternity-cover role requires senior-level leadership, mentorship, and the ability to collaborate across global markets and cross-functional teams. The role offers a flexible hybrid working environment with a mix of home and office time and occasional travel.
Required Qualifications
- leadership experience in product marketing or segment marketing
- senior-level marketing capabilities
- experience mentoring marketing professionals
- strong storytelling and messaging skills
- experience with SaaS or software ecosystems
- willingness to travel occasionally
- flexible/hybrid work arrangement
- ability to work across global markets (Canada, US, UK, Australia, New Zealand, Asia)
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