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Inspyr GmbH (drink&paint)15 months ago

Head of (Performance) Marketing (w/m/x)

Remote · Köln, North Rhine-Westphalia, Germany

Type
Full Time
Level
Senior Level
Education
Not Specified
Company size
Unknown

Job Summary

Head of (Performance) Marketing leading the entire marketing strategy from brand-building to performance, with hands-on leadership of the team and a focus on integrating branding with measurable results. Responsible for Paid Social (notably Meta), establishing scalable campaigns, optimizing funnels, and delivering dashboards and insights. Drives brand storytelling from first touchpoint to long-term brand loyalty, ensures alignment of brand, content, community, and performance efforts, and champions data-driven decision making with KPIs and budgets. Collaborative role reporting to founders, with influence on strategic direction and fast decision-making in a startup environment.

Required Qualifications

  • 5+ years of marketing experience
  • strong performance marketing expertise (especially Meta)
  • team leadership experience
  • brand understanding and storytelling
  • analytical mindset and KPI/tools/budget proficiency
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Inspyr GmbH (drink&paint)

Head of (Performance) Marketing (w/m/x)

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