Head of Performance Marketing
RemoteLondon, England, United Kingdom or United Kingdom
Job Summary
Own the full paid acquisition engine across Meta, TikTok, Google, YouTube, and emerging platforms, making final calls on campaign scaling guided by strict payback discipline. Architect a tiered corridor budget framework that doubles down on mature lanes while stress-testing new markets, and lead a continuous creative testing pipeline for culturally nuanced, diaspora-specific ad content. Drive incrementality discipline through geo-lift tests, holdout experiments, and MMM reads to gatekeep CAC and payback inputs for all growth decisions. Own the install-to-transfer funnel by partnering with Product, Data, and Compliance to ensure paid traffic clears KYC and completes first funded transfers. Structure team workflows using AI agents and automation to eliminate routine toil and accelerate creative iteration. Report to the CMO, managing an AI-augmented growth team accountable for translating media spend into transacting, retained users.
Required Qualifications
- 8+ years in digital, paid performance, or growth marketing
- fintech, mobile consumer apps, remittance, or high-growth consumer SaaS
- Proven track record running large monthly paid media budgets across Meta, Google, and TikTok
- consistent record of hitting CPA and payback targets at scale
- Some prior management experience
- experience leading, mentoring, or managing at least a small team
- Multi-market campaign experience across different geographies, regulatory environments, and cultural contexts
- familiarity with diaspora demographics
- deep fluency in causal attribution
- geo-lift testing
- holdout experiments
- Marketing Mix Modeling (MMM)
- hands-on comfort with tracking setups
- pixels
- conversion APIs
- attribution models
- reporting dashboards
- experimentation frameworks
- performance analysis at a granular level
- Strong product-led instincts
- understand the full funnel from ad click through KYC to first active transaction
- you already use AI tools (Claude, custom GPTs, automation platforms) to eliminate manual work and amplify team output
Desired Qualifications
- fintech, mobile consumer apps, remittance, or high-growth consumer SaaS strongly preferred
- familiarity with diaspora demographics is a significant advantage
- Experience with DOOH or programmatic community-saturation campaigns in high-density immigrant markets
- Hands-on familiarity with corridor-based or market-tiering growth frameworks in a remittance or cross-border payments context
- Exposure to regulated fintech environments where Compliance is a real constraint on creative and targeting strategy
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