Head of Organic Growth | Bankrate
RemoteUnited States or New York City, New York, United States
Job Summary
Own the organic system as the highest-quality, lowest-cost, most durable source of qualified demand into the rate marketplace, defending the discovery surface as AI disintermediates search. Define and drive strategy for visibility in AI-generated answers and LLM citations, building frameworks to structure content and entity presence for authoritative citation. Maintain traditional search strength while unifying it with AEO/GEO, owning content strategy to ensure authority and conversion in a regulated category. Measure revenue and contribution from organic on LTV/CAC and incrementality, reporting rankings and AI citation rates as leading indicators. Build and develop a high-performing team across AEO/GEO, SEO, and content, running operations on AI and agentic workflows to scale work at unprecedented pace.
Required Qualifications
- Proven organic leadership — 4+ years leading teams
- Experience building and scaling organic search functions end-to-end
- AEO/GEO depth — genuine command of how answer engines work and how content gets cited by LLMs
- Revenue orientation — accountability for revenue or contribution from organic
- AI-native operator — ability to build AI and agentic workflows into team operations
- Builder mentality — ability to define a new discipline inside an established org
- Executive presence — ability to articulate strategy and tradeoffs clearly to CMO and senior leadership
- Remote or hybrid work capability
- Ability to work Eastern Standard Time hours
- Location preference: New York, NY or Charlotte area offices
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