Head of Online Performance

Job Summary

Required Qualifications

• •Bachelor's degree in marketing, communications, or a related field
• •Minimum of 5 years of experience in digital marketing
• •Proven track record of managing successful lead generation campaigns
• •Proficiency in digital advertising platforms (Google Ads, Meta Ads)
• •Proficiency in Google Analytics
• •Proficiency in SEO
• •Proficiency in CRM systems
• •Proficiency in marketing automation tools
• •Strong data analysis skills
• •Experience managing external agencies
• •Experience working cross-functionally with other marketing and admissions professionals
• •Strong written and verbal communication skills
• •Ability to present complex information clearly and persuasively to senior stakeholders
• •Ability to operate strategically within a fast-paced, matrixed regional organization
• •Ability to influence senior stakeholders across marketing, admissions, school leadership, and external partners
• •Ability to be comfortable with data analysis and reporting
• •Ability to lead a high-performing regional digital performance marketing strategy
• •Ability to monitor emerging digital trends, evolving parent behaviors, competitor activity, and platform innovations
• •Ability to develop strategic recommendations that strengthen regional enrollment performance
• •Ability to establish clear agency KPIs, performance expectations, and governance frameworks
• •Ability to hold partners accountable through regular business reviews and data-driven performance optimization discussions
• •Ability to launch innovative digital marketing initiatives aimed at reaching new audiences and driving leads
• •Ability to implement A/B testing and other optimization strategies
• •Ability to define lead quality standards
• •Ability to manage performance across a diverse portfolio of schools
• •Ability to tailor strategies to address specific enrollment gaps
• •Ability to maintain a cohesive regional approach
• •Ability to lead the analysis of digital marketing data, including ad performance, conversion rates, and customer journey metrics
• •Ability to present regular reports with actionable insights to senior leadership
• •Ability to own the regional digital analytics and measurement ecosystem
• •Ability to ensure integrity, accuracy, and consistency of campaign reporting and performance data across all platforms and agency reporting structure
• •Ability to develop and manage MQL/SQL frameworks
• •Ability to develop and manage lead scoring methodologies
• •Ability to develop and manage performance benchmarks including cost-per-lead, conversion efficiency, and cost-per-enrollment targets
• •Ability to drive enrollment growth
• •Ability to improve lead quality
• •Ability to improve measurable pipeline performance
• •Ability to improve cost-per-enrollment outcomes
• •Ability to improve conversion efficiency
• •Ability to improve funnel efficiency
• •Ability to improve regional campaign ROI
• •Ability to provide tactical school-level enrollment gap support
• •Ability to work closely with the Director of Marketing
• •Ability to work closely with the Regional Director of Admissions and Marketing Cluster Managers
• •Ability to customize campaigns to target specific gaps in grades
• •Ability to design initiatives designed to drive growth in schools
• •Ability to be a creative thinker with a passion for trying new approaches and strategies to drive digital marketing success
• •Ability to translate data into meaningful insights and actionable recommendations
• •Ability to secure buy-in from senior leadership
• •Ability to close collaboration with the Regional Director of Admissions and Marketing Cluster Managers
• •Ability to ensure campaigns are aligned with regional enrollment and retention goals
• •Ability to ensure alignment with regional enrollment, retention, and brand objectives
• •Ability to continuously improve lead quality, conversion efficiency, cost-per-lead, and cost-per-enrollment outcomes
• •Ability to develop and lead a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a diverse portfolio of schools
• •Ability to develop and manage a cohesive regional approach
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy
• •Ability to develop and manage a high-performing regional digital performance marketing strategy