Head of On-Trade and Beer DACH
On-siteHamburg, Hamburg, Germany
Hamburg, Hamburg, GermanyOn-siteFull TimeSenior LevelEnterprise
Full TimeSenior LevelEnterprise
Job Summary
Shape the DACH On-Trade strategy across Germany, Austria, and Switzerland to identify growth opportunities in bars, restaurants, and nightlife. Drive in-market execution by defining outlet coverage, visibility, and activation standards while optimizing the wholesale and distribution model for maximum availability. Lead the DACH Beer business through distributor partnerships, managing direct, third-party, and agency sales teams to deliver sustainable, profitable growth. Partner with Marketing, Finance, and Supply to align commercial strategy with operational delivery.
Required Qualifications
- Extensive commercial leadership experience within the On-Trade
- Experience working across multiple DACH markets
- A strong understanding of the commercial landscape in Germany, Austria and/or Switzerland
- A strong track record of developing and delivering commercial strategies that drive sustainable, profitable growth
- Experience leading sizeable sales organisations, including field sales and third-party or agency models
- Strong Route-to-Market expertise
- Experience managing wholesalers, distributors and strategic customer partnerships
- A good understanding of outlet segmentation, consumer occasions, path-to-purchase and the dynamics of bars, restaurants, nightlife and hospitality
- Strong commercial and financial acumen
- The ability to turn consumer, customer and market insight into clear commercial priorities and execution plans
- Strong leadership, influencing and negotiation skills
- Experience operating across complex, cross-functional and multi-market organisations
- Strategic thinking
- An entrepreneurial mindset
Desired Qualifications
- Ideally gained within beverage alcohol, FMCG or another distribution-led business
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