Head of Omnichannel Activation
On-siteLondon, England, United Kingdom
Job Summary
Lead the agency's activation function across paid search, social, programmatic, ABM, content syndication, CTV, and emerging media channels. Establish and evolve activation best practices, governance, and operational processes to ensure executional excellence in campaign planning, trafficking, optimization, and reporting. Translate business objectives into integrated omnichannel strategies, providing oversight on campaign architecture, audience targeting, bidding, and budget allocation. Review and approve media recommendations, measurement plans, and deliverables while leveraging appropriate channels and technology to maximize full-funnel performance. Lead a high-performing team across disciplines and geographies, coaching specialists on technical capability, quality assurance, and career development. Serve as a senior advisor to clients, presenting strategic recommendations and performance insights with commercial credibility. Support new business pitches with activation strategy and partner with vendors on innovation and commercial partnerships.
Required Qualifications
- 10+ years of experience leading paid media activation across multiple digital channels
- Deep expertise across performance marketing and brand media activation with a strong understanding of full-funnel planning
- Proven experience developing omnichannel media strategies spanning search, social, programmatic, ABM, content syndication, video, CTV, audio, and emerging channels
- Strong technical understanding of campaign implementation, tracking, tagging, attribution, measurement, and platform architecture
- Experience leading and developing high-performing activation teams
- Demonstrated ability to improve operational processes, establish best practices, and scale delivery models
- Strong commercial acumen with experience supporting business growth, media investment decisions, and client profitability
- Excellent communication, presentation, stakeholder management, and leadership skills
- Omnichannel Media Strategy
- Performance Marketing
- Media Buying & Optimization
- Campaign Architecture
- Measurement & Attribution
- Marketing Technology
- Operational Excellence
- Team Leadership & Coaching
- Commercial Strategy
- Client Consulting
- Vendor & Platform Partnerships
- Innovation & Continuous Improvement
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