Head of Omnichannel Activation
On-siteLondon, England, United Kingdom
Job Summary
Lead the agency's activation function across paid search, social, programmatic, ABM, CTV, and emerging channels by establishing best practices, governance, and operational processes. Translate business objectives into integrated omnichannel strategies, overseeing campaign architecture, bidding, budget allocation, and optimization while approving media recommendations and deliverables. Provide strategic oversight of measurement frameworks, attribution methodologies, and platform innovation across Google Ads, DSPs, and ABM tools. Lead a high-performing team across multiple disciplines, coach specialists on technical capability and career development, and serve as a senior advisor to clients on activation strategy and commercial solutions. Support new business pitches with channel recommendations and partner with vendors to identify innovation opportunities.
Required Qualifications
- 10+ years of experience leading paid media activation across multiple digital channels
- Deep expertise across performance marketing and brand media activation with a strong understanding of full-funnel planning
- Proven experience developing omnichannel media strategies spanning search, social, programmatic, ABM, content syndication, video, CTV, audio, and emerging channels
- Strong technical understanding of campaign implementation, tracking, tagging, attribution, measurement, and platform architecture
- Experience leading and developing high-performing activation teams
- Demonstrated ability to improve operational processes, establish best practices, and scale delivery models
- Strong commercial acumen with experience supporting business growth, media investment decisions, and client profitability
- Excellent communication, presentation, stakeholder management, and leadership skills
- Omnichannel Media Strategy
- Performance Marketing
- Media Buying & Optimization
- Campaign Architecture
- Measurement & Attribution
- Marketing Technology
- Operational Excellence
- Team Leadership & Coaching
- Commercial Strategy
- Client Consulting
- Vendor & Platform Partnerships
- Innovation & Continuous Improvement
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