Head of NetCredit Marketing (Hybrid)
$108,000–$156,000 year
HybridChicago, Illinois, United States
Job Summary
Oversee acquisition and engagement/CRM strategies across the NetCredit brand, monitoring channel performance to optimize the marketing budget for maximum brand impact and ROI. Manage the annual budget and quarterly forecasts, identifying risks and growth opportunities while monitoring performance weekly. Develop and maintain a marketing roadmap that integrates product and channel strategies to drive top-of-funnel growth, improve conversion, and optimize the customer journey. Monitor key performance indicators to assess marketing effectiveness and build executive-level presentations on strategy and investment recommendations for senior leadership. Collaborate with Strategy & Operations, Analytics, and Product teams to ensure strategic alignment and drive continued growth. Manage one direct report and matrixed teams while staying at the forefront of AI and emerging marketing technologies to drive efficiencies. Hybrid schedule (in-office Tuesday through Thursday).
Required Qualifications
- Minimum 10 years of marketing experience
- Proven track record of driving revenue growth
- Bachelor's degree in Marketing, Economics, or other business-related/quantitative fields of study
- 3+ years of experience leading and developing marketing teams
- Experience managing both direct reports and cross-functional teams
- Proven experience managing significant marketing budgets
- Experience making data-driven investment decisions tied to revenue, customer acquisition, and ROI
- Effective at building relationships and rallying stakeholders around priorities
- Demonstrated ability to manage multiple projects simultaneously
- Ability to communicate clearly with stakeholders at all levels
- Self-starter who thrives in dynamic, fast-paced environments
- Highly analytical
- Passion for problem-solving
- Ability to turn complex data into compelling stories
- Comfortable leveraging AI tools to accelerate analysis, reporting, and marketing execution
- Ability to proactively identify opportunities to apply AI/automation to drive efficiency and better business outcomes
Desired Qualifications
- Experience in online consumer marketing
- Multichannel performance marketing experience
- Integrated marketing experience
- MBA
- Experience in consumer lending
- Experience in fintech
- Experience in financial services
- Experience in another highly regulated, data-driven environment
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