Head of Marketing
RemoteBengaluru, Karnataka, India
Job Summary
Lead end-to-end marketing strategy and execution across paid, organic, influencer, affiliate, app, and brand channels. Own Google Ads, Meta Ads, SEO, and email campaigns to drive SOW-qualified leads while optimizing CAC, LTV/CAC ratios, and channel efficiency. Manage a multi-functional team of performance marketers, SEO writers, designers, and app resources, setting KPIs and building scalable reporting dashboards. Collaborate closely with Sales, Product, and Customer Success to align brand promise with delivery and improve funnel quality. Define brand narrative and positioning to ensure consistency across all touchpoints and drive improvements in lead-to-close conversion rates. Present regular performance insights to founders and leadership, focusing on marketing-sourced revenue growth and brand search volume.
Required Qualifications
- 4+ years of experience in growth, performance, or full-stack marketing
- 3+ years managing multi-functional marketing teams
- Proven experience scaling paid channels (Google & Meta)
- Strong understanding of SEO and organic growth strategy
- Experience with influencer and affiliate marketing ecosystems
- Strong analytical skills with proficiency in Excel/Sheets and marketing attribution tools
- Experience working closely with Sales and Customer Success teams
- Strategic thinking with a strong execution focus
- Data-driven decision making
- Strong team leadership and stakeholder management
- High ownership and accountability
- Clear and structured communication
- Laptop with 8gb ram(windows) or 3GB ram(mac)
- Minimum I5 8th gen processor
- Good camera and Headset
Desired Qualifications
- Experience in B2B services, SaaS, or outsourcing businesses
- Experience building brand authority in competitive markets
- Experience leveraging AI tools for marketing workflows
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