Head of Marketing - Western Africa
HybridLagos, Lagos, Nigeria
Job Summary
Lead the development and execution of marketing strategies driving brand leadership and market growth across Western Africa, covering Nigeria, Togo, Cameroon, and Benin. Design integrated brand campaigns that communicate functional and emotional value for off-grid solar, mobile phones, and clean cooking solutions while championing customer insights to shape pricing and communication initiatives. Develop go-to-market strategies for new product launches, collaborate with sales to build agent programs, and drive digital transformation by building performance marketing and data analytics capabilities. Manage agency partnerships and mentor regional teams to foster a high-performance culture rooted in collaboration and innovation.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- 10+ years of progressive marketing experience
- 5+ years in a leadership capacity
- Good understanding of emerging-market consumer behavior
- Experience building and managing integrated marketing campaigns (digital, ATL/BTL, and community-based)
- Solid analytical and financial acumen
- Demonstrated ability to lead multicultural teams and agencies across multiple countries
Desired Qualifications
- MBA
- Proven experience in renewable energy, off-grid solar, FMCG, or durable goods targeting base-of-pyramid consumers
- Working experience across different countries
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