Head of Marketing
RemoteLondon, England, United Kingdom or United Kingdom
Job Summary
Own Ventrata's global marketing strategy, positioning, brand, and roadmap, aligning all initiatives with commercial growth objectives. Build and scale a demand generation engine driving qualified pipeline and revenue growth across digital channels, partnerships, and events. Lead cross-functional go-to-market initiatives for new products, market expansion, and strategic launches with Sales, Product, and Customer Success. Develop Product Marketing and Customer Marketing capabilities to strengthen positioning, sales enablement, and advocacy. Strengthen market positioning through competitive intelligence, customer insights, and consistent messaging. Lead and develop the in-house team covering events, content, video, and design, setting clear KPIs and fostering a culture of experimentation and AI adoption. Manage marketing operations including HubSpot, reporting, attribution, budget, and the technology stack.
Required Qualifications
- Proven experience leading a B2B SaaS marketing team
- ideally in enterprise software with high-value, complex sales cycles
- Strong track record of developing and executing demand generation and integrated marketing campaigns
- Hands-on expertise across digital marketing, content, brand and inbound marketing (SEO/GEO)
- Experience partnering closely with Product, Sales and Customer Success to drive commercial outcomes
- Strong commercial mindset with the ability to prioritise initiatives that deliver measurable business impact
- Excellent communication, storytelling and content creation skills
- Experience with HubSpot (or a comparable CRM and marketing automation platform) and marketing performance reporting
- Ability to balance strategic leadership with hands-on execution, including product positioning and technical writing
- Proven people leadership, coaching and team development skills
- proactive, results-driven approach and curiosity for AI and marketing automation
- C1 English is essential
Desired Qualifications
- Experience in travel technology is an advantage
- additional European languages (French, Spanish, German, Italian or Portuguese) are a plus
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