Head of Marketing UKI
On-siteLondon, England, United Kingdom
London, England, United KingdomOn-siteFull TimeSenior LevelTECHLarge
Full TimeSenior LevelLargeTECH
Job Summary
Transform the regional and global marketing agenda into a UKI-specific strategy that reflects local market conditions and sales priorities. Own and deliver the UKI pipeline targets while managing the budget to prioritize investment across segments and channels. Execute integrated demand generation campaigns spanning digital, content, and field marketing, including proprietary events and account-based programmes for priority enterprise accounts. Lead a high-performing team, collaborate with sales and channel partners to accelerate deal progression, and embed AI-native ways of working across the organization.
Required Qualifications
- 10+ years' experience in B2B marketing
- time in a similar demand generation and field marketing leadership role
- Proven track record of owning and delivering pipeline targets
- Hands-on operator — comfortable building and running campaigns personally, not only directing others
- Deep experience of integrated campaign design and event-led marketing in the UKI market
- Experience of account-based marketing for enterprise and named accounts
- Experience of delivering local execution against a centrally set marketing strategy in a matrixed organisation
- Experience and understanding of Channel Marketing and delivering the company message to and via a partner ecosystem
- Data-literate approach to tracking, evaluating, and reporting on performance, translating metrics into real-world impact
- Fluency with marketing automation and CRM platforms and the reporting they enable
- Leadership experience with high social competence, including managing and developing a team
- Excellent communication and presentation skills, including with senior stakeholders
- Technical understanding — able to grasp and position complex products and working landscapes
- Genuine enthusiasm for AI and a willingness to work in an AI-native way
- Willingness and ability to travel across the UK & Ireland and occasionally in Europe as required
Desired Qualifications
- Knowledge of the cybersecurity landscape
- an advantage
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