Head of Marketing (SaaS)- Saleshandy
$18,072–$30,120 year
On-site · Ahmedabad, Gujarat, India
Job Summary
Head of Marketing for a SaaS company responsible for end-to-end marketing ownership: defining and executing the overall marketing strategy, building and leading a team, and driving demand generation, brand positioning, and a touchless conversion funnel. Key responsibilities include owning the marketing pipeline, scaling channels (SEO, content, partnerships, lifecycle marketing), improving lead quality and conversion rates, aligning brand messaging across touchpoints, collaborating with Product, Sales, and Customer Success, and defining KPIs to optimize traffic, leads, signup-to-paid conversion, CAC efficiency, and marketing ROI. The role emphasizes product-led growth, measurement-driven decision-making, and delivering revenue impact through scalable marketing systems and cross-functional leadership.
Required Qualifications
- 5+ years of experience in B2B SaaS marketing
- Proven experience owning marketing strategy and execution
- Experience scaling inbound, demand generation, and self-serve SaaS funnels
- Strong understanding of SaaS metrics, customer journeys, and growth loops
- Ability to connect marketing activities with revenue outcomes
- Strong analytical thinking and decision-making ability
- Experience building and leading marketing teams
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