Head of Marketing

Job Summary

Required Qualifications

• •Education to degree level or equivalent with substantial experience
• •Chartered Institute of Marketing (CIM) or similar qualification
• •equivalent experiential learning/work experience
• •An excellent track record of achievement in a senior marketing and communications role
• •A good understanding of the full range of relevant communications channels
• •demonstrable experience of managing effective use of digital communications media
• •A successful track record of planning and implementing significant marketing and communications activities
• •Proven ability to manage a diverse portfolio of work in a multi-stakeholder environment
• •Significant experience of working in a student recruitment and marketing environment in Higher Education
• •Experience of using a customer relationship management system/techniques to enhance marketing and communications activity
• •Experience of preparing formal written reports and presentations for a range of audiences including senior management
• •Experience managing priorities, processes and procedures in a complex multi-stakeholder environment
• •Experience managing multi-channel digital marketing campaigns
• •Experience using CRM and marketing automation platforms
• •Experience analysing marketing performance data and producing actionable insights
• •Experience managing external suppliers
• •Experience of content marketing, social media and digital advertising
• •Ability to think strategically and develop and implement effective communications strategies and plans
• •Able to develop and maintain effective, trust-based working relationships with academic and other colleagues based on mutual understanding and respect
• •Ability to analyse and present complex data and concepts clearly and concisely
• •Proven ability to work effectively across organisational boundaries
• •Effective communication, presentation and influencing skills
• •IT literate, including proficient use of MS Office
• •Strong digital marketing and performance marketing skills
• •Knowledge of AI tools and emerging marketing technologies
• •Marketing automation
• •Data analysis and reporting
• •SEO and content marketing knowledge
• •Budget and ROI management
• •Project management and campaign delivery
• •Proven personal leadership qualities including self-motivation and the ability to motivate high performance in others and to develop staff
• •Adaptable
• •Ability to develop networks and manage conflicting priorities for self and others
• •Ability to think creatively with originality and insight
• •Customer focused, resilient and determined
• •Flexible and able to cope with competing demands
• •Diplomatic and willing and able to negotiate to achieve win-win / mutually desired outcomes
• •You will from time to time be required to undertake other duties of a similar nature as reasonably required by your line manager
• •You may on occasion be required to travel (including internationally) to support recruitment-focused events and related activities, which may take place outside the normal working week
• •TOIL would be provided where contracted working hours are exceeded, to be taken with agreement of your line manager

Desired Qualifications

• •Postgraduate level qualification or equivalent