Head of Marketing
On-site · Crewe, England, United Kingdom
Job Summary
Head of Marketing for the GB Fuel business, responsible for leading customer acquisition, pipeline generation, and revenue growth; acts as the key link between Fuel and Central Marketing to ensure Fuel propositions and campaigns are represented across acquisition channels; design and execute integrated, sector-focused campaigns to drive opportunity creation; own end-to-end customer journey from acquisition through onboarding; manage budgeting, agency relationships, and cross-functional collaboration with Sales Leadership, Commercial Teams, Revenue Operations, and Product teams to maximise pipeline and revenue; emphasize data-driven optimization, multi-channel execution, and go-to-market planning for new products and partnerships.
Required Qualifications
- Bachelor’s degree in marketing, business, or related field; MBA or advanced degree is a plus, but not a must.
- Proven experience in B2B marketing leadership roles, with a strong focus on demand generation, customer acquisition, and revenue growth.
- Track record of delivering qualified pipeline and supporting commercial outcomes through targeted, insight-led marketing activity.
- Expertise in developing and executing integrated campaigns that align closely with sales teams and commercial priorities.
- Strong understanding of customer journeys, lead nurturing, and conversion optimisation, supported by hands-on use of CRM and marketing platforms (e.g. Salesforce, Marketing Cloud).
- Highly analytical and commercially driven, with the ability to use data, performance metrics, and insight to optimise marketing effectiveness.
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