Head of Marketing
On-siteSan Francisco, California, United States
Job Summary
Own product positioning, messaging, and narrative to differentiate against competitors and resonate with buyers, reps, and the board. Drive launches end-to-end by setting go-to-market plans, arming Sales with enablement, and tracking how positioning moves pipeline and win rates. Lead a team of six across product marketing, brand, content, events, and performance, sharpening how each function operates and connects to the pipeline. Build and execute the company's overall marketing strategy aligned to revenue goals, set OKRs, and report performance to the executive team and board. Partner with Marketing Operations on strategy and with Sales on GTM alignment, demand generation, and ROI attribution. Set and run the multi-channel demand gen strategy including paid, events, content, and inbound, knowing which levers move pipeline. Partner closely with Marketing Operations on strategy while they own systems, and build the team further as we scale by identifying gaps and hiring people who raise the bar.
Required Qualifications
- 8+ years in B2B software marketing overall
- 2+ years leading a multi-functional marketing team (brand, content, product marketing, or performance)
- 3+ years in product marketing, owning positioning, messaging, competitive strategy, or product launches
- Experience at a B2B software company
- Excellent storyteller with proven ability to turn a complex product into a narrative that a buyer, a rep, and a board member all understand
- Ability to translate that narrative into sales enablement and launch plans
- Built or scaled a marketing function at a fast-growing startup
- Experience hiring and developing managers or senior ICs
- Series A-C preferred
- Working understanding of how positioning and messaging affect pipeline and demand generation
- Ability to influence pipeline metrics through levers beyond just channel spend
- Comfortable operating at the executive level
- Ability to walk a CEO or board through what's working, what isn't, and why
- Strong analytical instincts
- Comfortable in Salesforce, attribution tooling, and funnel reporting
- Ability to use data to make the call, not just report on it
- Hands-on when it matters
- Ability to jump into a launch, a piece of positioning, or a campaign directly
Desired Qualifications
- Additional exposure to brand, content, or demand gen
- Series A-C preferred
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