Head of Marketing
HybridSan Francisco, California, United States
Job Summary
Drive step-change growth in signups and weekly active users by building The Path's organic engine across TikTok, Instagram, X, and YouTube with high-volume, constantly iterating content. Orchestrate earned media spikes through podcast appearances, press moments, events, and celebrity partnerships, including co-founder Tony Robbins, to convert attention into retained users. Define the category of purpose-built AI therapy by positioning the product against chatbots and traditional therapy while maintaining strict regulatory compliance on all clinical claims. Personally execute hands-on campaigns across social, influencer deals, PR, and lifecycle marketing before hiring and managing a team of creators, editors, and agencies to scale proven channels.
Required Qualifications
- Proven Audience Builder: You have personally built large audiences or driven large-scale organic user growth for a consumer product, creator brand, or major platform.
- You know what makes content spread and what makes coverage happen, and you have the receipts.
- You are relentlessly inventive, strong at copywriting, hooks, formats, and cultural moments, and you produce at volume, knowing most experiments miss and a few go huge.
- You know how to be provocative about the category while being precise about the product.
- You work with clinical and regulatory reviewers on every claim, and you understand that in AI mental health, one careless viral moment can cost more than a hundred good ones earn.
- Experience in health, wellness, or another regulated space is a strong plus.
- You personally execute across organic social, influencer and celebrity partnerships, PR, events, and lifecycle.
- This is a hands-on role to start, not a delegating role, and you build the team once the channels earn it.
- You form hypotheses, instrument them, test rigorously, and let results rather than taste alone decide what scales.
- You track attribution from attention to signup to retained user.
- You work closely with founders, engineering, and clinical, and you help prioritize resources toward growth.
- High ownership without needing a monarchy.
- You focus everything on signups and WAU, resisting vanity metrics, awards-bait, and shiny distractions.
- San Francisco, hybrid (Tue–Thu in office). Not remote. Full-time. Solo role to start, with an experiment budget and access to engineering resources for high-impact work.
Desired Qualifications
- A track record of viral organic growth (e.g., built a brand to hundreds of millions of views on TikTok).
- Experience in mental health, wellness, or digital therapeutics.
- Experience working with celebrity talent or major brand partners.
- Personal or other experience with therapy or coaching.
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