Head of Marketing
$250–$320,000 year
RemoteUnited States
Job Summary
Develop and execute the company's overall marketing vision and strategy, aligning initiatives with business goals, product strategy, and revenue objectives. Define and strengthen the brand ethos, positioning, and messaging frameworks that make "Parafin-powered" synonymous with modern embedded finance for small businesses. Lead customer acquisition, lead generation, and revenue-driving campaigns to generate and accelerate pipeline, while shaping category-defining thought leadership and key messages for platform leaders, small businesses, and recruiting. Partner with Product and GTM teams to create product-marketing playbooks, pricing narratives, and enablement materials for new offerings. Recruit, mentor, and inspire a multidisciplinary marketing org by defining KPIs, implementing tooling, and turning data into action to level up acquisition, engagement, and customer expansion.
Required Qualifications
- 10+ years in B2B marketing
- at least 4 years leading teams in fintech, SaaS, or payments
- Experience building and defining fintech brands to a B2B audience
- Demonstrated success generating 8-figure pipeline at Series B+ or public-company scale
- Deep command of growth and demand-gen channels (case studies, blog posts, ABM, events, partner marketing) and modern MarTech stacks
- Strategic mindset with hands-on bias: you can set vision, roll up sleeves, and iterate quickly
- Proven product-marketing chops—able to translate complex financial technology into clear, compelling value propositions
- Exceptional storytelling, written, and verbal communication skills
- comfortable in front of C-suite execs, journalists, and conference stages
Desired Qualifications
- Experience marketing to two-sided platforms or marketplaces
- Familiarity with capital markets, underwriting, or credit products
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.