Head of Marketing
RemoteUnited States or New York City, New York, United States
Job Summary
Head of Marketing responsible for owning the full demand-gen engine for the Shopify ecosystem across paid, organic, affiliates, partnerships, and cold outbound; managing a $1M+ annual marketing budget across channels; running paid acquisition on LinkedIn and Meta; building and overseeing the affiliate program and content engine; directing outbound and cold email strategy; collaborating withFounders on channel strategy, messaging, and market positioning; and hiring/scaling the marketing team as milestones are met. The role emphasizes ownership, strategic and execution leadership, remote-first culture, and growth-driven impact within a fast-growing e-commerce tools environment.
Required Qualifications
- 4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing
- Scaled a company before, ideally in e-commerce tools, Shopify ecosystem, or martech
- Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes)
- Experience building affiliate or partnership programs from scratch
- Comfortable with cold outbound
- Fluent in HubSpot (or similar CRM) for pipeline management and automation
- Think in CAC, LTV, payback period, and channel contribution
- Bonus if worked with Klaviyo, Shopify apps, or retention marketing tools
- Ownership mindset to operate at strategy and execution level
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