Head of Marketing
On-site · Surry Hills, New South Wales, Australia
Job Summary
Head of Marketing at One Playground will align marketing strategy with business goals across the One Playground group of brands, drive member acquisition and retention, and elevate brand presence to resonate locally and globally. You will lead a 7-person marketing team and in-house creative function, own brand standards and content execution, oversee digital CX, websites and apps as marketing channels, manage paid media, SEO, email/CRM, partnerships, events, PR, and launch communications for new locations, while partnering with senior leadership to deliver on growth targets and ROI. The role demands building a premium brand that people genuinely want to be part of, and delivering at a high standard in a fast-growing business.
Required Qualifications
- Experience leading a marketing team
- Proven track record building a brand (or two) and leading a multi-disciplinary marketing function
- Experience managing both in-house and agency environments
- Ability to develop and execute brand strategy at senior level
- Strong leadership, strategic thinking and stakeholder management skills
- Experience driving acquisition and retention initiatives across channels
- Comfort with budgeting and ROI-focused decision making
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