Head of Marketing
$240,000–$240,000 year
On-sitePleasanton, California, United States
Job Summary
Define and evolve the company's brand strategy, positioning, messaging architecture, and category leadership narrative. Develop and execute integrated marketing strategies aligned with corporate, commercial, and product objectives to drive customer acquisition and revenue growth across healthcare provider and consumer audiences. Lead all go-to-market planning and execution for product launches, including clinical, provider, and consumer-facing campaigns. Oversee digital marketing, paid media, SEO/SEM, lifecycle marketing, CRM marketing, and customer retention initiatives while managing external agencies and strategic partners. Build and lead a high-performing marketing organization across brand, growth, digital, communications, and product marketing functions. Serve as a strategic advisor to the Executive Leadership Team on growth strategy, market opportunities, and brand development.
Required Qualifications
- 10+ years of progressive marketing leadership experience
- preferably within medical device, digital health, healthcare technology, consumer health, or wearable technology industries
- Proven track record of building and scaling successful direct-to-consumer (DTC) growth engines and customer acquisition programs
- Experience launching innovative products and building category-defining brands
- Deep understanding of healthcare ecosystems, regulatory environments, clinical marketing, and reimbursement dynamics
- Strong expertise in brand strategy, demand generation, performance marketing, product marketing, and customer lifecycle management
- Experience managing significant marketing budgets and measuring performance against business objectives
- Strong analytical mindset with experience leveraging data to drive marketing decisions and optimize performance
- Experience with marketing technology platforms, CRM systems, marketing automation tools, and analytics solutions
- Demonstrated success leading high-performing teams within fast-paced, growth-oriented environments
- Exceptional communication, storytelling, executive presentation, and stakeholder management skills
- Proven ability to influence and collaborate across executive leadership, product, clinical, commercial, and operational teams
- Bachelor's degree
Desired Qualifications
- MBA or other advanced degree
- Experience in medical devices, digital therapeutics, wearable technologies, or consumer healthcare products
- Experience supporting both healthcare provider and direct-to-consumer commercialization strategies
- Experience leading marketing organizations through rapid growth, product launches, and category creation efforts
- Familiarity with reimbursement, patient access, and healthcare policy considerations
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