Head of Marketing
$175,000–$250,000 year
HybridPalo Alto, California, United States
Job Summary
Define and evolve Nectar's brand, positioning, and category narrative across all touchpoints, from website to press. Build and own the content engine, including blog posts, customer stories, and thought leadership that establishes the definitive voice in social commerce. Drive product marketing for Nectar Agent, handling messaging, naming, and launch motion to accelerate adoption. Partner with founders on PR, analyst relations, and earned media, while executing an event strategy at NRF, Shoptalk, and Cannes Lions. Develop sales enablement materials and establish marketing analytics to inform the product roadmap. This build role requires translating complex AI concepts into sharp copy for consumer brands and shipping campaigns end-to-end without hand-holding.
Required Qualifications
- 5+ years of marketing experience at high-growth B2B SaaS or consumer-tech startups
- at least 1 to 2 years in an early stage (Seed or Series A) environment where you built from zero
- Track record of owning multiple marketing functions, brand, content, demand gen, and product marketing
- Exceptional writing and storytelling skills
- ability to translate complex AI and product concepts into sharp, human, opinionated copy
- Deep understanding of how to market into consumer brands, agencies, or marketing technology buyers
- ideally across beauty, CPG, retail, or e-commerce
- Strong instincts for positioning and messaging in a new or emerging category
- Bias to ship
- ability to run a launch end-to-end without hand-holding
- Fluent with modern AI tools
- use modern AI tools daily to accelerate your production work
- High ownership mindset
- temperament to thrive in ambiguity, fast cycles, and direct founder feedback
Desired Qualifications
- Experience marketing AI, automation, social, creator, or commerce platforms
- Existing relationships with marketing, social, or digital leaders at consumer brands
- Background in journalism, content strategy, or earned media that sharpened your storytelling instincts
- Prior experience building category-defining narrative for a new product or company
- Familiarity with social platforms (Instagram, TikTok, Reddit, LinkedIn) as both a marketer and a power user
- Experience working closely with founders on PR, analyst relations, or executive communications
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