Head of Marketing, Mexico
HybridMexico City, Mexico City, Mexico
Job Summary
Lead and localize Tubi's marketing strategy for Mexico, overseeing 360° campaigns including brand, digital, social, partnerships, and experiential activations. Leverage sports, particularly women's football, to drive acquisition and engagement through paid, owned, and content-led initiatives. Collaborate cross-functionally with content, growth, and product teams to identify local opportunities and deliver cohesive go-to-market plans. Develop sales enablement, content marketing, and trade marketing for Mexico while monitoring KPIs to optimize performance and maximize ROI. This role reports to the Global CMO and requires occasional domestic and international travel. Based in Mexico City, the position focuses on growing viewership among local audiences and advertisers.
Required Qualifications
- 7+ years of marketing experience in consumer-facing industries
- Bachelor's degree in Marketing, Communications, or related field
- Bilingual proficiency in Spanish and English
- Impressive references and a portfolio showcasing impactful campaigns
- Demonstrated success in launching or scaling consumer brands in Mexico
- Deep understanding of Mexican media, entertainment, and sports culture
- Experience leading integrated marketing campaigns across brand, digital, and experiential channels
- Expertise in audience insights, performance measurement, and media optimization
- Strong storytelling and creative development skills with an eye for cultural nuance
- Ability to build and maintain relationships with agencies, media partners, and key stakeholders
- Exceptional communication and leadership skills with the ability to work cross-functionally in a global organization
- This role is based in Mexico City
- This role will require occasional domestic and international travel
Desired Qualifications
- Experience in entertainment, media, sports, or technology
- The ability to leverage sports to engage diverse audiences, drive viewer growth, and entice advertisers
- A proven track record of marketing to mass consumer audiences and working closely with sales organizations
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