Head of Marketing
On-siteBelgrade, Central Serbia, Serbia
Job Summary
Own the regional marketing strategy for Bosnia & Herzegovina, Montenegro, and North Macedonia, defining execution plans focused on growth, market share, and commercial impact. Lead data-driven initiatives across digital performance, paid media, and affiliate channels to optimize CPA and marketing efficiency while managing full P&L responsibility. Track key metrics including NRC/FTD acquisition, activation, retention, and customer lifetime value to drive performance. Partner with business leaders to shape offers, promotional mechanics, and pricing for online and retail betting channels, while differentiating the MaxBet brand in a competitive gaming environment. Build and lead a high-performing regional marketing organization through collaboration with online and retail teams.
Required Qualifications
- University degree (Bachelor's or higher) in Marketing, Business Administration, Economics or a related field
- 10+ years of marketing experience
- 7+ years in leadership roles
- Fluent English proficiency (both written and spoken)
- Regional experience in leading marketing or commercial functions across multiple markets, including Bosnia and Herzegovina, North Macedonia & Montenegro
- Strong background in performance marketing, growth strategy and marketing budget management
- Experience working with analytics and marketing platforms (Google Analytics, CRM systems, DWH reporting or similar)
Desired Qualifications
- Experience in gaming, betting, iGaming or similar fast-growing digital industries
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